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Identity development

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Breast Cancer Haven
This charity, offering help, advice and complementary therapies to people affected by breast cancer wanted to update its logo.
You can see the original logo on the far left and two versions of the new logo next to it.
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The specification was to update the typography, to incorporate the breast cancer pink ribbon and to provide a step-development from the previous logo.
The branding was rolled out over all the Havens stationery needs (for central fundraising, two Havens in different locations and business cards for the staff).
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Wedding Music Company CDs
This company provides live classical music for all occasions and has found a successful spin-off in creating collections of music on CD. The CDs were produced as and when required and had no coherent branding.
Dovetail looked at their full catalogue of CDs and suggested a way to bring them all into a family look, yet still represent their individual identities.
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