A full-service consultancy built on expertise, driven by insight and committed to making a genuine difference to the organisations we work with and the world around us.
Dovetail Creative is a results-driven, full-service consultancy built around one belief: that the best outcomes come from combining strategic clarity with practical, hands-on delivery.
We work across marketing, events and membership – bringing deep sector knowledge alongside broad commercial and creative capability to every organisation we partner with.
Whether you’re a membership body, a corporate brand or a specialist organisation, we bring the same commitment: work that is commercially grounded, creatively strong and practically achievable. We are collaborative, transparent and focused on outcomes, not just outputs.
What we do
We bring together expertise across website strategy and digital delivery, marketing strategy and content, project and programme management, brand and visual direction, and CRM and marketing technology – all under one roof, with senior involvement at every stage.
We are trusted by technology brands, professional communities and specialist organisations to deliver work that is commercially grounded, creatively strong and practically achievable.
We measure our success by the impact we have – on our clients, their members and audiences, and the wider communities they serve. Good work, for us, means work that genuinely moves things forward.
We believe in the power of people, especially young people finding their feet in the industry. We actively invest in emerging talent, create opportunities for growth and champion the next generation of marketing, events and membership professionals.
We’re committed to using our skills, knowledge and networks for good. Whether that’s pro bono support for causes we believe in, sharing insight freely through our content and events, or simply showing up for the communities around us – giving back isn’t an afterthought, it’s how we work.
We take our environmental responsibilities seriously — in how we run our business, the events we deliver and the advice we give. We help clients communicate their sustainability commitments authentically, and we hold ourselves to the same standard.
We’re a small, senior team, which means you always get the best of us, not a junior account manager. Here’s who you’ll be working with...
Lisa Collins
Founder & Managing Director
Lisa founded Dovetail Creative after more than 25 years working across membership, marketing and events. She is the strategic force behind everything Dovetail does – and a recognised voice in the membership sector as a speaker, moderator and co-founder of Membership AI.
Daisy Smith
Senior Marketing & Client Strategy Manager
Daisy brings energy, strategic thinking, and a passion for client success to the Dovetail team. As Senior Marketing & Client Strategy Manager, she leads day-to-day client relationships, drives marketing campaign delivery, and supports the development of integrated strategies across our membership, events, and content programmes. Daisy is the connective thread between creative thinking and commercial results — ensuring every client we work with feels supported, understood, and ahead of the curve.
Lorenzo Zanni
Lead Analyst
Lorenzo is Dovetail’s analytical brain — bringing rigour, curiosity and a talent for turning complex data into clear, actionable insight. He leads on research, analysis and thought leadership, helping clients make smarter, evidence-based decisions.
Felicity Brooks
Executive Assistant & Business Support Manager
Felicity keeps Dovetail running smoothly behind the scenes. Detail-oriented, proactive and endlessly organised, she ensures clients and the team always have what they need, when they need it.
Roy Nielsen
Design & Brand Specialist
Roy brings ideas to life visually. With a keen eye for brand, layout and impact, he ensures everything Dovetail produces looks as good as it reads – from campaign creative to event materials and beyond.
Bobby Bridgeman
Digital Manager
Bobby manages Dovetail’s digital output, keeping platforms, campaigns and digital channels performing at their best. Tech-savvy and solutions-focused, he ensures the digital side of every project is seamless and effective.
Fresh thinking from the Dovetail team
Insights, ideas and practical advice across marketing, events and membership.
