We are Dovetail Creative

A full-service agency built on expertise, driven by insight and committed to making a genuine difference to the organisations we work with and the world around us.
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Dovetail Creative is a results-driven, full-service agency built around one belief: that the best outcomes come from combining strategic clarity with practical, hands-on delivery.


We work across marketing, events and membership – bringing deep sector knowledge alongside broad commercial and creative capability to every organisation we partner with.


Whether you’re a membership body, a corporate brand or a specialist organisation, we bring the same commitment: work that is commercially grounded, creatively strong and practically achievable. We are collaborative, transparent and focused on outcomes, not just outputs.

What we do

We bring together expertise across website strategy and digital delivery, marketing strategy and content, project and programme management, brand and visual direction, and CRM and marketing technology – all under one roof, with senior involvement at every stage.


We are trusted by technology brands, professional communities and specialist organisations to deliver work that is commercially grounded, creatively strong and practically achievable.
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What we stand for

We’re a small, senior team, which means you always get the best of us, not a junior account manager. Here’s who you’ll be working with...

Lisa Collins

Founder &
Managing Director

Lisa founded Dovetail Creative after more than 25 years working across membership, marketing and events. She is the strategic force behind everything Dovetail does – and a recognised voice in the membership sector as a speaker, moderator and co-founder of Membership AI.

Lorenzo Zanni

Lead
Analyst

Lorenzo is Dovetail’s analytical brain — bringing rigour, curiosity and a talent for turning complex data into clear, actionable insight. He leads on research, analysis and thought leadership, helping clients make smarter, evidence-based decisions.

Felicity Brooks

Executive Assistant &
Business Support Manager

Felicity keeps Dovetail running smoothly behind the scenes. Detail-oriented, proactive and endlessly organised, she ensures clients and the team always have what they need, when they need it.

Roy Nielsen

Design & Brand
Specialist

Roy brings ideas to life visually. With a keen eye for brand, layout and impact, he ensures everything Dovetail produces looks as good as it reads – from campaign creative to event materials and beyond.

Bobby Bridgeman

Digital
Manager

Bobby manages Dovetail’s digital output, keeping platforms, campaigns and digital channels performing at their best. Tech-savvy and solutions-focused, he ensures the digital side of every project is seamless and effective.

Fresh thinking from the Dovetail team

Insights, ideas and practical advice across marketing, events and membership.

1 min read

International creative agency chooses Oxfordshire as its home as Dovetail Creative opens first studio at Harwell

Lisa Collins: May 11, 2026

A marketing agency with an international client base is putting down roots in Oxfordshire, opening a dedicated studio...
4 min read

The State of Membership in 2026

Lisa Collins: May 8, 2026

Here's What's Really Going On This time of year, the events calendar fills up fast. Across the sector, membership...
3 min read

A new deal for membership bodies - time to rethink supplier partnerships

Lisa Collins: Nov 10, 2025

After working with countless associations on their digital transformation journeys, I’ve reached a clear conclusion -...
2 min read

Time to rethink membership engagement: tools, training and tailored support

Lisa Collins: Jun 3, 2025

As May draws to a close, I’ve been reflecting on the membership-focused projects and events Dovetail has supported this...

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