Strategic partnership brings together event expertise and creative marketing to help organisations build stronger campaigns, reach the right audiences and deliver greater impact.
Brightelm, the events agency for associations has announced a strategic partnership with Dovetail Creative to offer clients expertise marketing solutions.
The partnership combines Brightelm’s experience in event strategy, delivery and audience engagement with Dovetail Creative’s expertise in marketing and creative capabilities. Together, the teams will support clients from early planning through to campaign delivery, creating clearer messaging, cohesive content and promotion shaped around measurable objectives.
Clients will benefit from one collaborative team connecting event delivery with marketing strategy. This integrated approach is designed to reduce complexity, improve consistency across every touchpoint and help events reach the right people with greater impact.
Rob Eveleigh, Founder of Brightelm, said:
“This partnership is an exciting step in how we support clients. By bringing our event expertise together with Dovetail Creative’s marketing strengths, we can offer a more connected service that turns strategy into campaigns with real purpose and impact.”
Lisa Collins, Founder of Dovetail Creative, added:
"What excites me about this partnership is what our two organisations can build together. Brightelm brings the rigour of running an event from first plan to final session, and we bring the audience strategy, creative and campaign delivery that fills the room. Together it means everything an event needs sits in one place, from the first idea through to the conversations that carry on long after the doors close."
The joint marketing service is available to future Brightelm and Dovetail Creative clients seeking an integrated approach to event strategy, promotion and audience growth.