Mastering Segmentation and Personalisation

Unlock the full potential of customer relationship management (CRM) to deliver tailored, impactful marketing campaigns. The "Mastering Segmentation and Personalization" workshop is designed for professionals eager to harness the detailed insights from their CRM systems, aligned with a deep understanding of their taxonomy, to create highly targeted marketing strategies.

Key Takeaways

• Learn to define and refine your organizational taxonomy to better categorize and manage data within your CRM. This understanding is crucial for effective segmentation, allowing for more precise targeting based on product categories, customer behaviours, and preferences.

• Dive into the foundational principles of leveraging CRM platforms for effective segmentation. Utilize demographic, behavioural, and transactional data to segment your customer base efficiently.

• Discover how to use enriched CRM data to craft personalized messages, promotions, and content that resonate with each customer segment. Learn to connect your taxonomy with personalization efforts to ensure that communications are relevant and engaging.

• Explore methods…