Dovetail Creative provides end-to-end event support including event strategy and concept development, full event management, conferences, awards and live events, trade shows and exhibitions, virtual and hybrid events, content capture and amplification through podcasts and video, and insight, measurement and AI-enabled evaluation. Support runs from earliest concept development through to post-event evaluation. 

Yes. Dovetail Creative helps clients think beyond the event itself through content capture, podcast and video production, and insight-led evaluation, turning a single day into an ongoing asset. The mobile podcast studio can be set up at exhibitions and conferences, as it was for Zixi's live podcast on their IBC exhibition stand and for The Hive Group's interviews on the ISE show floor. Recorded sessions and interviews can then be repurposed into short-form social clips, blog articles, newsletter summaries and audiograms for use long after the room empties.

Dovetail Creative offer bespoke packages depending on the format, scale, location and level of support required, from an intimate roundtable to a large-scale conference or exhibition presence. The agency can quote for full end-to-end management or for specific elements only, such as event strategy and concept development, content capture, moderation or post-event evaluation. Contact Dovetail Creative with your event brief for a tailored quote.

Dovetail Creative treats measurement as part of event design rather than an afterthought, providing insight, measurement and AI-enabled evaluation alongside delivery. Objectives are agreed at the concept stage so format, content, speaker selection and follow-up all map back to them, and post-event evaluation assesses what the event delivered against the organisation's broader goals. This is why Dovetail Creative recommends involving an event partner as early as possible, before the key decisions about format, content and speakers have already been made.

Dovetail Creative supports the full membership lifecycle, from recruitment and onboarding through to long-term engagement, retention and renewal. Services include membership strategy and planning, engagement and retention programmes, member journey design, recruitment and renewal campaigns, CRM insight and optimisation, and data-led decision making and AI readiness. 

Dovetail Creative's team has worked inside the membership sector for over 25 years. Founder Lisa Collins established the agency after more than 25 years across membership, marketing and events, and is a recognised sector voice as a speaker and moderator. That means sector-specific knowledge and practical frameworks rather than a generic agency playbook, including the IMPACT Framework and the Member Journey Planner, both developed from real-world work with membership organisations.

The IMPACT Framework is Dovetail Creative's structured approach to membership success, built on extensive research and real-world work with membership organisations. It brings together six principles that consistently deliver results: Engagement, Recruitment, CRM, Internal Processes, AI readiness and Integration. It gives organisations a clear place to start, whether the challenge is retention, an underused CRM or making sense of AI, and is available to download free from the membership page. 

Dovetail Creative's approach starts with insight into what members actually value and how they behave, then translates that into strategies, campaigns and communications that strengthen engagement at every stage of the journey. Practical steps include mapping the member journey to find friction points, improving CRM data quality and segmentation, and looking beyond surface metrics such as email opens to the behaviours that genuinely predict renewal.