7 - 11 SEPTEMBER 2026

 

MEMBERSHIP IMPACT WEEK

Five days to supercharge your membership for the rest of the year

—

Five free 30-minute webinars

One high-value topic each morning, 7-11 September, 8:30 - 9:00am, UK

—

Four readiness assessments

Quick five-minute checks for your engagement, recruitment, personalisation and data.

—

Your 90-day IMPACT plan

On the Friday, leave with a prioritised plan to finish the year strong.
IMPACT-Framework-Timeline

Every session, assessment and conversation this week maps back to one framework.

Understand, sharpen, personalise, build, then act.

The week at a glance

Five mornings. Five ways to make IMPACT.

Each session tackles one high-value topic, opens with the room's live assessment results, and ends with a clear next step and 60-second "tech that makes this easier" moment.

Registration includes an assessment specific to the webinar topic, explore the sessions and assessments below.

 

Open to everyone

Score yourself in five minutes.

Ten questions, a personal score, and three actions to take next. Take an assessment whether or not you're joining the session. Every result comes with tailored recommendations.
Scorecard-Number-1
Engagement Health Assessment

How well do you understand and act on what keeps members engaged, beyond email opens and event attendance?

Take the assessment
Scorecard-Number-2
Recruitment Readiness Assessment

Is your joining journey built to convert? Find the friction points between "interested" and "member."

Take the assessment
Scorecard-Number-3
Personalisation Readiness Assessment

Are your communications built around the member, or the mailing list? See how far your segmentation really goes.

Take the assessment
Scorecard-Number-4
Data Trust Assessment

Could you report your membership numbers to the board without caveats? Find out if your data is decision-ready.

Take the assessment
Score-Band-Firefighting-Building-Leading

COMING SOON

THE IMPACT DIAGNOSTIC TOOL

Membership IMPACT Week attendees see it first. Join the wait list and we'll let you know the moment it's ready. 

 

Join the waitlist
client logo_adapt client logo_bedrock client logo_besa client logo_bigga client logo_bhta client logo_broadpeak client logo_cih client logo_csa client logo_elta client logo_evs client logo_giia client logo_gin client logo_kitplus client logo_hpma client logo_ibc client logo_iomovo client logo_latakoo client logo_levira client logo_levira media client logo_ltn client logo_lucidlink client logo_mainconcept client logo_mtss client logo_nab show client logo_ooona client logo_rise academy client logo_taf client logo_tmps client logo_ukwa client logo_vubiquity client logo_vulcan client logo_wec client logo_wowza client logo_zixi

What our clients say...

Dovetail has been helping us to align our event presence and wider marketing activities for over a year now, and it is hard to fault the professional approach and ease of working with the whole team. All the activities get planned and executed with ease, and post-event follow-up is done promptly.”

Martti Kinkar
CEO
Levira Media Services

Go to case study >

Dovetail has been helping us to align our event presence and wider marketing activities for over a year now, and it is hard to fault the professional approach and ease of working with the whole team. All the activities get planned and executed with ease, and post-event follow-up is done promptly.”

Martti Kinkar
CEO
Levira Media Services

Go to case study >

Dovetail has been helping us to align our event presence and wider marketing activities for over a year now, and it is hard to fault the professional approach and ease of working with the whole team. All the activities get planned and executed with ease, and post-event follow-up is done promptly.”

Martti Kinkar
CEO
Levira Media Services

Go to case study >

Dovetail has been helping us to align our event presence and wider marketing activities for over a year now, and it is hard to fault the professional approach and ease of working with the whole team. All the activities get planned and executed with ease, and post-event follow-up is done promptly.”

Martti Kinkar
CEO
Levira Media Services

Go to case study >

Dovetail has been helping us to align our event presence and wider marketing activities for over a year now, and it is hard to fault the professional approach and ease of working with the whole team. All the activities get planned and executed with ease, and post-event follow-up is done promptly.”

Martti Kinkar
CEO
Levira Media Services

Go to case study >

Fresh thinking from the Dovetail team

Insights, ideas and practical advice across marketing, events and membership.

3 min read

Beyond Opens and Clicks: What Member Engagement Really Tells You

Lisa Collins: Aug 6, 2026

Email open rates feel like data. Mostly, they are noise. Here is what actually predicts whether a member renews. Most...
4 min read

There are six months left of 2026. Here's what's worth your focus before it ends.

Lisa Collins: Jul 16, 2026

Back in May, we wrote about the state of membership in 2026. Half of associations reported flat or declining...
4 min read

Are we really making membership matter? What Association Leaders told us and what It means for all of us

Lisa Collins: Jun 16, 2026

At Associations World Congress 2026, I had the privilege of running a session called Making Membership Matter: The...
1 min read

International creative agency chooses Oxfordshire as its home as Dovetail Creative opens first studio at Harwell

Lisa Collins: May 11, 2026

A marketing agency with an international client base is putting down roots in Oxfordshire, opening a dedicated studio...

Stay ahead with the latest thinking on marketing, events and membership.

Sign up here
shutterstock_2589089655