Lorenzo Zanni

I am an Analyst with about a decade of experience working in the Media & Tech sector. 

I worked for a membership organization (IABM) most of this time, which allowed me to appreciate the critical value of relationships and community in business. Working in this context also forged my hybrid research approach and made me understand that I am a generalist who enjoys variety. I was fortunate enough to experience different types of work, including crafting industry reports and presentations, delivering keynotes to executive audiences, producing events and conferences, compiling bespoke research briefings, moderating working groups, consulting, and designing surveys. 

I love telling stories with words and data but I am ultimately driven by searching for the why behind the complex questions I encounter in my work. This may be why I am attracted to the intricacies of the Media & Tech industry. Media & Tech are invading every part of our society, which has allowed me to keep discovering new things in my work. My lifelong passion for cinema has deepened my appreciation for the interplay between creativity and technology at the heart of our industry.

I am a graduate of Pisa, Durham, Swansea, and Glasgow Universities, holding a BSc in Economics and Management, an MSc in Business Economics, and an MSc in Data Analytics (I studied for this last MSc part-time while working full-time for IABM).

I always strive to merge my backgrounds, skills, and passions in my analyses to deliver nuanced research, clear insights, and compelling stories.