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Upcoming Webinars 

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Seizing the Pro-AV Opportunity: Market Entry Tips & Strategies for MediaTech Vendors

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08 May 2025 | 3pm GMT | 4pm CET

Virtual Event

 

This event will be opened by a data-driven presentation on the state of convergence, its drivers and the top market entry challenges for broadcast and media technology vendors entering the Pro-AV sector. 

Summary

The broadcast and Pro-AV markets are rapidly converging, creating a wealth of new opportunities, but also presenting unique challenges for broadcast and media technology vendors approaching this new market. Timed perfectly ahead of InfoComm 2025, this event is designed to equip broadcast and media technology companies and professionals with the insights and strategies they need to break into and thrive in the growing Pro-AV sector. The event will be opened by a data-driven presentation on the state of convergence, its drivers and the top market entry challenges for broadcast and media technology vendors entering the Pro-AV sector. Following the presentation, a panel of vendors already working in the Pro-AV space will share practical tips and strategies for approaching the market effectively. This discussion will give attendees the chance to hear real-world examples and gather valuable insights to inform their strategies ahead of InfoComm 2025. Whether you're a broadcast and media technology vendor planning your InfoComm presence or a broadcast professional curious about the Pro-AV crossover, this event offers a powerful blend of strategic insight and practical advice to help you stay ahead of the curve.

Structure

- Presentation focused on broadcast/Pro-AV convergence opportunity, drivers and strategic implications for broadcast and media tech vendors. - Panel discussion with vendors that are actively pursuing the Pro-AV market opportunity, who will share case studies, tips, and insights.

Guest

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Miguel Coutinho

Currently Vice President of Operations & Customer Success at NDI, Miguel Coutinho has spent the last three years helping NDI expand its market offering, licensee base, and team across the globe. One of his main focuses during this time has been to expand NDI beyond traditional live production broadcast environments, and into the ProAV world. Before NDI, he worked with corporations and public institutions as a product and strategy consultant.

Guest

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Craig Newbury

Craig Newbury is an accomplished sales and business leader with over 20 years of experience in the media and broadcast technology industry. He currently is the CCO and Managing Director of STAGETEC, a leading provider of high-end audio and broadcast systems based in Germany. In this role, he is responsible for driving strategic growth, strengthening international partnerships, and positioning STAGETEC as a provider of innovative media solutions. Craig’s career spans both technical and commercial roles, beginning with positions at companies such as the BBC, Ascent Media, NBCUniversal, and Technicolor. He later transitioned into sales roles at Snell & Wilcox, AmberFin, Axon Digital Design, and Wohler Technologies, where he developed a strong reputation for driving revenue and building global customer and partner relationships. Before joining STAGETEC, Craig was Head of Sales for EMEA and Latin America at Lawo AG, where he led the companies market expansion and helped shape the company’s international sales and marketing strategy. Known for his industry insight and customer-centric approach, Craig brings a wealth of experience to leadership at STAGETEC, guiding the company through the constantly evolving broadcast and media technology landscape.

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