About the Standard
The Digital Confidence Standard is a new industry benchmark designed to recognise suppliers who demonstrate best practice in working with associations and membership bodies.
Too often, associations are let down by vendors who deliver technology — but not trust. This standard is about changing that.
By signing up, suppliers commit to a clear Code of Practice and are assessed on their approach to:
• Partnership and collaboration
• Transparency and communication
• Delivery and accountability
• Training and handover
• Long-term value and innovation
Successful applicants receive:
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Accredited “Digital Confidence Supplier” status
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Listing in Dovetail’s forthcoming Supplier Directory
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Permission to display the Digital Confidence Standard mark
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Opportunities for joint events and inclusion in thought-leadership initiatives
Why It Matters
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For associations, this means confidence in choosing trusted partners.
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For suppliers, it’s a mark of credibility and professionalism, showing you’re committed to long-term partnership, not short-term contracts.
“The Digital Confidence Standard is about raising the bar for everyone, ensuring suppliers and associations can build partnerships based on trust, not transactions.”
– Lisa Collins, Managing Director, Dovetail Creative
Assessment Criteria Overview
Suppliers will be assessed across five pillars of partnership excellence:
Integrity & Transparency
Clear communication, open pricing, honest expectations.
Collaboration & Delivery
Partnership mindset, proactive advice, alignment with client goals.
Capability & Training
Demonstrated expertise and structured handover for client independence.
Governance & Accountability
Clear contracts, KPIs, escalation processes, and continuous improvement.
Innovation & Impact
Evidence of measurable results and evolving with the industry.