CASE STUDY | A BROADCAST SERVICES BUSINESS

Effectively their marketing department.

20

Organisations joined the new entry tier within months of launch.

SECTOR
Broadcast and media services, operating across the UK and Europe

SERVICES
Marketing, events, content

HOW WE WORKED
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The challenge

A specialist broadcast services business had strong technical teams and good stories to tell, but no dedicated marketing function to tell them. Activity happened in bursts around trade shows, and the rest of the year went quiet.

What we did

  • Set a webinar strategy and ran the programme, including finding speakers worth listening to.

  • Wrote blog articles and social content to keep the business visible between events.

  • Prepared and submitted industry award entries showcasing their projects and teams.

  • Managed event logistics for their presence at industry events.

The difference it made

One partner now covers the whole marketing calendar, so the business has a steady presence all year rather than a spike around each show. Their teams spend their time on clients, and the marketing gets done.

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