--- title: Resources description: Insight, ideas and practical advice on marketing, events and membership strategy from the Dovetail Creative team, updated regularly. --- [Skip to the main content.](https://www.dovetailcreative.co.uk/resources#main-content) [![Dovetail Logo RGB\_white](https://www.dovetailcreative.co.uk/hs-fs/hubfs/website%20assets/logos/Dovetail%20Logo%20RGB_white.png?width=4601&height=2335&name=Dovetail%20Logo%20RGB_white.png "Dovetail Logo RGB_white")](https://www.dovetailcreative.co.uk/?hsLang=en-gb) [![Dovetail white logo](https://www.dovetailcreative.co.uk/hs-fs/hubfs/website%20assets/logos/Dovetail%20Logo%20RGB_white.png?width=588&height=164&name=Dovetail%20Logo%20RGB_white.png "Dovetail white logo")](https://www.dovetailcreative.co.uk/?hsLang=en-gb) - [Marketing](https://www.dovetailcreative.co.uk/marketing) - [Events](https://www.dovetailcreative.co.uk/events) - [Membership](https://www.dovetailcreative.co.uk/membership) - [Membership AI](https://www.membershipai.co.uk/) - [Membership Radar](https://2funtv.share-eu1.hsforms.com/2ZGYE_Gs6Ss-xFxvxqSKVNg) - [Membership IMPACT Week](https://www.dovetailcreative.co.uk/membership-impact-week) - [Power hours](https://www.dovetailcreative.co.uk/power-hours) - [Resources](https://www.dovetailcreative.co.uk/resources) - [Dovetail Studio](https://www.dovetailcreative.co.uk/dovetail-studio) - [On the Record](https://www.dovetailcreative.co.uk/on-the-record) - [Our Work](https://www.dovetailcreative.co.uk/our-work) - [Our Events](https://www.dovetailcreative.co.uk/our-events) Toggle Menu Toggle Menu - [Marketing](https://www.dovetailcreative.co.uk/marketing) - [Events](https://www.dovetailcreative.co.uk/events) - [Membership](https://www.dovetailcreative.co.uk/membership) - [Membership AI](https://www.membershipai.co.uk/) - [Membership Radar](https://2funtv.share-eu1.hsforms.com/2ZGYE_Gs6Ss-xFxvxqSKVNg) - [Membership IMPACT Week](https://www.dovetailcreative.co.uk/membership-impact-week) - [Power hours](https://www.dovetailcreative.co.uk/power-hours) - [Resources](https://www.dovetailcreative.co.uk/resources) - [Dovetail Studio](https://www.dovetailcreative.co.uk/dovetail-studio) - [On the Record](https://www.dovetailcreative.co.uk/on-the-record) - [Our Work](https://www.dovetailcreative.co.uk/our-work) - [Our Events](https://www.dovetailcreative.co.uk/our-events) [Instagram](https://www.instagram.com/dovetail_creative_ltd) [Linkedin](https://www.linkedin.com/company/dovetail-creative-ltd) [YouTube](https://www.youtube.com/@DovetailCreative) # Resources and insights ## Find out what’s new and happening in our world... podcasts, events, blogs, insights... Service All Media All Subject All ###### [![pexels-karola-g-5387268](https://www.dovetailcreative.co.uk/hubfs/pexels-karola-g-5387268.jpg) 4 min read **How to overcome the pinch points in 2027 planning** 18 September 2026 Memberships Events Marketing Blog](https://www.dovetailcreative.co.uk/blog/pinch-points-in-2027-planning?hsLang=en-gb) ###### [![Membership image](https://www.dovetailcreative.co.uk/hubfs/email/Brand%20Relaunch/Membership%20image.jpeg) 3 min read **The event is the summit, not the mountain** 7 September 2026 Memberships Blog](https://www.dovetailcreative.co.uk/blog/the-event-is-the-summit-not-the-mountain?hsLang=en-gb) ###### [![1](https://www.dovetailcreative.co.uk/hubfs/Membership%20impact%20week/Webinar%20Thumbnails/1.jpg) 33 min video Membership Impact Week: Engagement: Beyond Opens and Clicks 7 September 2026 Memberships Video](https://youtu.be/AhDP8qu6fcg) ###### [![Session 1](https://www.dovetailcreative.co.uk/hubfs/Membership%20impact%20week/Slides/Session%201.jpg) 10 min read Membership Impact Week: Engagement: Beyond Opens and Clicks 7 September 2026 Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/Making%20Membership%20Matter.pdf?hsCtaAttrib=421664082114&hsLang=en-gb) ###### [![Daisy and Lisa 1](https://www.dovetailcreative.co.uk/hubfs/Daisy%20and%20Lisa%201.jpg) 10 min video Pulsecast #12 - Video Content Is King 13 August 2026 Video](https://youtu.be/AhDP8qu6fcg) ###### [![pexels-yankrukov-7691715](https://www.dovetailcreative.co.uk/hubfs/pexels-yankrukov-7691715.jpg) 4 min read Data You Can Trust: The Foundation for Smarter Decisions 11 August 2026 Memberships Blog](https://www.dovetailcreative.co.uk/blog/data-you-can-trust?hsLang=en-gb) ###### [![pexels-fauxels-3183167](https://www.dovetailcreative.co.uk/hubfs/pexels-fauxels-3183167.jpg) 4 min read Time to Personalise: Why One Message for Everyone No Longer Works 11 August 2026 Memberships Blog](https://www.dovetailcreative.co.uk/blog/time-to-personalise?hsLang=en-gb) ###### [![pexels-mikhail-nilov-8297073](https://www.dovetailcreative.co.uk/hubfs/pexels-mikhail-nilov-8297073.jpg) 4 min read Recruitment Quick Wins: Small Fixes That Grow Membership Before Year-End 11 August 2026 Memberships Blog](https://www.dovetailcreative.co.uk/blog/recruitment-quick-wins?hsLang=en-gb) ###### [![pexels-silverkblack-20955063](https://www.dovetailcreative.co.uk/hubfs/Resources%20Images/pexels-silverkblack-20955063.jpg) 4 min read Beyond Opens and Clicks: What Member Engagement Really Tells You 7 August 2026 Memberships Blog](https://www.dovetailcreative.co.uk/blog/beyond-opens-and-clicks?hsLang=en-gb) ###### [![pexels-startup-stock-photos-7061 (1)](https://www.dovetailcreative.co.uk/hubfs/pexels-startup-stock-photos-7061%20(1).jpg) 4 min read There Are Six Months Left of 2026. Here's What's Worth Your Focus Before It Ends. 16 July 2026 Memberships Blog](https://www.dovetailcreative.co.uk/blog/six-months-left-of-2026?hsLang=en-gb) ###### [![Making Membership Matter - resized-1](https://www.dovetailcreative.co.uk/hubfs/Resources%20Images/Making%20Membership%20Matter%20-%20resized-1.png) 6 min read Are we really making membership matter? What association leaders told us and what it means for all of us 16 June 2026 Memberships Events Blog](https://www.dovetailcreative.co.uk/blog/making-membership-matter?hsLang=en-gb) ###### [![Making Membership Matter 2](https://www.dovetailcreative.co.uk/hubfs/Making%20membership%20matter/Making%20Membership%20Matter%202.png) 6 min read The IMPACT Framework 16 June 2026 Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/Making%20Membership%20Matter.pdf?hsCtaAttrib=421664082114&hsLang=en-gb) ###### [![iStock-576902490](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/iStock-576902490.jpg) 2 min read The 2-minute elevator pitch 16 June 2026 Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/Making%20membership%20matter/The%20Pitch.pdf?hsLang=en-gb) ###### [![Dovetail Team](https://www.dovetailcreative.co.uk/hubfs/email/Brand%20Relaunch/Dovetail%20Team.jpeg) 4 min read International creative consultancy chooses Oxfordshire as its home as Dovetail Creative opens first studio at Harwell 11 May 2026 Memberships Marketing Events Article](https://www.dovetailcreative.co.uk/blog/international-creative-agency-chooses-oxfordshire-as-its-home-as-dovetail-creative-opens-first-studio-at-harwell?hsLang=en-gb) ###### [![Membership image](https://www.dovetailcreative.co.uk/hubfs/email/Brand%20Relaunch/Membership%20image.jpeg) 4 min read The State of Membership in 2026 8 May 2026 Memberships Blog](https://www.dovetailcreative.co.uk/blog/the-state-of-membership-in-2026?hsLang=en-gb) ###### [![A new deal](https://www.dovetailcreative.co.uk/hubfs/blogs/A%20new%20deal.jpeg) 3 min read A new deal for membership bodies - time to rethink supplier partnerships 10 Nov 2025 Memberships Blog](https://www.dovetailcreative.co.uk/blog/a-new-deal-for-membership-bodies-its-time-to-rethink-supplier-partnerships-and-take-back-control?hsLang=en-gb) ###### [![shutterstock\_2242410039](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/shutterstock_2242410039.jpg) 4 min read Embracing ESG for the future health of the broadcast media industry 16 OCT 2025 Marketing Blog ESG](https://www.dovetailcreative.co.uk/blog/embracing-esg-for-the-future-health-of-the-broadcast-media-industry?hsLang=en-gb) ###### [![shutterstock\_1791564398](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/shutterstock_1791564398.jpg) 2 min read Transforming insights with data-driven decision-making and dynamic engagement 7 AUG 2025 Marketing Blog](https://www.dovetailcreative.co.uk/blog/transforming-insights-to-empower-your-organisation-with-data-driven-decision-making-and-dynamic-engagement?hsLang=en-gb) ###### [![Tools in a trolley](https://www.dovetailcreative.co.uk/hubfs/blogs/Tools%20in%20a%20trolley.jpeg) 2 min read Time to rethink membership engagement: tools, training and tailored support 3 June 2025 Memberships Blog](https://www.dovetailcreative.co.uk/blog/time-to-rethink-membership-engagement-tools-training-and-tailored-support?hsLang=en-gb) ###### [![iStock-1469940271](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/iStock-1469940271.jpg) 7 min read Unlocking membership engagement: strategies, metrics, and practical insights 3 June 2025 Memberships Blog](https://www.dovetailcreative.co.uk/blog/unlocking-membership-engagement-strategies-metrics-and-practical-insights?hsLang=en-gb) #### [![Document](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Document.png) The 6 Principles of  Membership Impact   Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/Membership%20Principles.pdf?hsLang=en-gb) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 23 min video Pulsecast #11 - AI copyright and intellectual property with Damon Neale 28 May 2025 Video AI](https://www.dovetailcreative.co.uk/youtube.com/watch?v=4fVYLywfL6s&hsLang=en-gb) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 30 min video Pulsecast #10 - AI pricing and cost models with Damon Neale 28 May 2025 Video AI](https://www.youtube.com/watch?v=UuSMO3Ujxrk) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 27 min video Pulsecast #9 - The economics of AI investment with Damon Neale 6 May 2025 Video AI](https://www.dovetailcreative.co.uk/youtube.com/watch?v=xkc1jcOc9CM&hsLang=en-gb) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 30 min video Pulsecast #8 - AI legal frameworks with Damon Neale 6 May 2025 Video AI](https://www.dovetailcreative.co.uk/youtube.com/watch?v=hk2Rw17HOi8&hsLang=en-gb) ###### [![Breaking through the white noise](https://www.dovetailcreative.co.uk/hubfs/blogs/Breaking%20through%20the%20white%20noise.jpg) 9 min read Breaking through the white noise: how MediaTech marketing is transforming 30 April 2025 Marketing Blog](https://www.dovetailcreative.co.uk/blog/breaking-through-the-white-noise-how-mediatech-marketing-is-transforming?hsLang=en-gb) #### [![Document](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Document.png) Checklist for Data-Driven Research   Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/Checklist%20for%20Data-Driven%20Research.pdf?hsLang=en-gb) #### [![Document](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Document.png) Member Engagement Presentation   Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/Member%20Engagement%20Presentation.pdf?hsLang=en-gb) ###### [![NAB 2025](https://www.dovetailcreative.co.uk/hubfs/blogs/NAB%202025.jpg) 10 min read NAB Show 2025 preview analysis: 5 key trends in 5 words 2 APRIL 2025 Marketing Blog](https://www.dovetailcreative.co.uk/blog/nab-show-2025-preview-analysis-5-key-trends-in-5-words?hsLang=en-gb) #### [![Document](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Document.png) The Membership  Digital Confidence Guide   Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/The%20Membership%20Digital%20Confidence%20Guide.pdf?hsLang=en-gb) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 24 min video Pulsecast #7 - Live media workflows with David Walker 25 March 2025 Video](https://www.dovetailcreative.co.uk/youtube.com/watch?v=GIZnhnEQgXM&hsLang=en-gb) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 39 min video Pulsecast #6 - AI, creativity, data and security with Alex Timbs 13 March 2025 Video AI](https://www.dovetailcreative.co.uk/youtube.com/watch?v=gXK25fy1Fn8&hsLang=en-gb) ###### [![ICE-Barcelona-2025](https://www.dovetailcreative.co.uk/hubfs/blogs/ICE-Barcelona-2025.webp) 3 min read ICE 2025 post-show report & comparative analysis 6 MARCH 2025 Marketing Blog](https://www.dovetailcreative.co.uk/blog/ice-2025-post-show-report-comparative-analysis?hsLang=en-gb) ###### [![ISE 2025](https://www.dovetailcreative.co.uk/hubfs/blogs/ISE%202025.webp) 8 min read ISE 2025 post-show analysis 6 MARCH 2025 Marketing Blog](https://www.dovetailcreative.co.uk/blog/ise-2025-post-show-analysis?hsLang=en-gb) #### [![Document](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Document.png) Golden Nuggets of Community Creation   Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/The%20Golden%20Nuggets%20of%20Community%20Creation.pdf?hsLang=en-gb) ###### [![Navigating AI](https://www.dovetailcreative.co.uk/hubfs/blogs/Navigating%20AI.webp) 2 min read Navigating the AI-driven marketing landscape 6 MARCH 2025 Marketing Blog AI](https://www.dovetailcreative.co.uk/blog/navigating-the-ai-driven-marketing-landscape?hsLang=en-gb) #### [![Document](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Document.png) Microsoft Dynamics Presentation   Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/Microsoft%20Dynamics%20Presentation.pdf?hsLang=en-gb) #### [![Document](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Document.png) The Membership AI Playbook   Memberships PDF AI](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/Membership%20AI%20Playbook.pdf?hsLang=en-gb) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 33 min video Pulsecast #5 - Legal risks in AI with Damon Neale 5 March 2025 Video AI](https://www.dovetailcreative.co.uk/youtube.com/watch?v=xQmpN9GZ8rc&hsLang=en-gb) ###### [![Profile of AV users](https://www.dovetailcreative.co.uk/hubfs/blogs/Profile%20of%20AV%20users.png) 8 min read ISE 2025 preview (part 2): key drivers of broadcast/pro-AV convergence 3 MARCH 2025 Marketing Blog](https://www.dovetailcreative.co.uk/blog/ise-2025-preview-part-2-key-drivers-of-broadcast/pro-av-convergence?hsLang=en-gb) #### [![Document](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Document.png) Engage your  Membership Community Presentation   Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/Engage%20your%20Membership%20Community%20Presentation.pdf?hsLang=en-gb) ###### [![Key AV Broadcast segments](https://www.dovetailcreative.co.uk/hs-fs/hubfs/blogs/Key%20AV%20Broadcast%20segments.png?width=960&height=540&name=Key%20AV%20Broadcast%20segments.png) 4 min read ISE 2025 preview: state of pro-AV & broadcast convergence 2 MARCH 2025 Marketing Blog](https://www.dovetailcreative.co.uk/blog/ise-2025-preview-state-of-pro-av-broadcast-convergence?hsLang=en-gb) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 37 min video Pulsecast #4 - AIs real impact on media with Carlos Octavio 18 Feb 2025 Video AI](https://www.dovetailcreative.co.uk/youtube.com/watch?v=rR6XMEDZ4QY&hsLang=en-gb) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 15 min video Pulsecast #3 - ISE 2025 preview and the Broadcast-Pro AV Convergence with Owen Ellis 18 Feb 2025 Video](https://www.dovetailcreative.co.uk/youtube.com/watch?v=YbBQcnvauPo&hsLang=en-gb) #### [![Document](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Document.png) Optimising Membership Engagement Presentation   Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/Optimising%20Membership%20Engagement%20Presentation.pdf?hsLang=en-gb) ###### [![Lisa Collins School](https://www.dovetailcreative.co.uk/hubfs/blogs/Lisa%20Collins%20School.jpeg) 1 min read From real-life apprentice to business owner: my journey 6 FEB 2025 Marketing Blog](https://www.dovetailcreative.co.uk/blog/from-real-life-apprentice-to-business-owner-my-journey?hsLang=en-gb) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 27 min video Pulsecast #2 - ISE 2025 preview and the Broadcast-Pro AV Convergence with Sean Wargo 24 Jan 2025 Video](https://www.dovetailcreative.co.uk/youtube.com/watch?v=AUWmYa-iQCw&hsLang=en-gb) ###### [![Pulsecast](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Pulsecast.png) 50 min video Pulsecast #1 - Deborah Jones on ISE and AV/Broadcast Convergence 20 Jan 2025 Video](https://www.dovetailcreative.co.uk/youtube.com/watch?v=YEkzMhgGpcM&hsLang=en-gb) #### [![Document](https://www.dovetailcreative.co.uk/hubfs/website%20assets/images/Document.png) The Journey of Discovery   Memberships PDF](https://www.dovetailcreative.co.uk/hubfs/website%20assets/files/Discovery%20Journey.pdf?hsLang=en-gb) Load more [![social-linkedin](https://www.dovetailcreative.co.uk/hubfs/website%20assets/icons/social-linkedin.svg)](https://www.linkedin.com/company/dovetail-creative-ltd/) [![social-youtube](https://www.dovetailcreative.co.uk/hubfs/website%20assets/icons/social-youtube.svg)](https://www.youtube.com/@DovetailCreative) [Marketing](https://www.dovetailcreative.co.uk/marketing?hsLang=en-gb) [Events](https://www.dovetailcreative.co.uk/events?hsLang=en-gb) [Memberships](https://www.dovetailcreative.co.uk/membership?hsLang=en-gb) - 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