Dovetail Pulse | Dovetail Creative

Empowering membership organisations with data-driven insights.

In the dynamic landscape of membership organisations, understanding and engaging your members effectively is key to sustained growth and impact. Dovetail Pulse, a specialised division of Dovetail Creative, is dedicated to empowering membership organisations with advanced market intelligence and strategic insights.

Through our comprehensive suite of services, we enable you to unlock the full potential of your data, ensuring your organisation not only meets but exceeds member and wider stakeholder expectations.

Why Dovetail Pulse?

Tailored Insights

We specialise in dissecting the unique challenges and opportunities within membership organisations, providing customised insights that drive engagement and growth.

Strategic Partnership

We view ourselves as an extension of your team, offering continuous support and strategic guidance to navigate the evolving needs of your members.

Proactive Solutions

Our services are designed to keep you ahead of the curve, ensuring your organisation is not just reacting to changes but actively shaping member experiences.

Powerful Platform

Our people love technology. They work with a suite of modern tools that will allow you to provide engaging and interactive insight experiences to your members.

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5-Step Guide to Member Research

Our Services

Discover

Data Health Check - Assess the quality and structure of your membership data to ensure a solid foundation for analysis.
Content Analysis - Evaluate your content offerings to identify what resonates with your members and why.
Membership Segmentation - Segment your membership base to uncover distinct patterns in member data, content interactions, and profiles. This service provides the insights needed to tailor and personalise your offerings and communications effectively.

Lead

Data Health Check, Content Analysis, and Membership Segmentation - Build on the comprehensive insights gathered through our initial services.
Membership Surveys - Continue to engage your member base with strategic surveys.
State of the Industry Report - Position your organisation as a thought leader with a regular report detailing the latest trends, challenges, and opportunities within your sector. This invaluable resource not only informs your strategy but also elevates your standing among members and peers alike. This report could be broken down into industry benchmark, salary and hot topic reports throughout the year providing another valuable benefit for your membership base.

Engage

Data Health Check - Content Analysis, and Membership Segmentation: Leverage the foundational insights from our Discover service.
Membership Surveys - Engage directly with your members through targeted surveys. This approach not only deepens your understanding of member needs but also enhances member engagement by involving them in the evolution of the organisation. We will work with you to design and deliver your survey. This may be a one-off survey or several pulse surveys throughout the year to ensure you gain maximum responses. With attention spans on the decrease, we have found shorter, but more regular pulse surveys resonate better with the audience, generating greater response rates. This approach allows you to adjust your strategy dynamically throughout the year for maximum impact. Have a chat with us to learn more about other ideas to support you in achieving year-round membership engagement.

Dovetail Pulse goes beyond traditional market intelligence to provide membership organisations with the tools and insights needed for effective member engagement, strategic content creation, and leadership within their sector. Our services are designed not just to inform but to transform how you connect with and serve your members.

The Team

The Dovetail Pulse team brings together a diverse group of experts unified by their profound passion for data analysis, storytelling, and strategic insight. With backgrounds spanning significant achievements in various sectors, our team members have honed their skills in transforming complex data into actionable intelligence. Their work, widely recognised and quoted in international publications and conferences, underscores our commitment to delivering authoritative, innovative research services. At the core of Dovetail Pulse is a collective drive to empower organisations with the knowledge strategy needed to navigate today's dynamic landscapes. Whether through leading knowledge strategies or spearheading research services that have become benchmark resources, our experts are dedicated to illuminating paths to success for our clients around the globe.

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