Membership success with relevance, value and long-term confidence

We help membership organisations grow, engage and retain their communities – delivering strategies with real ROI and digital tools that make a tangible difference to members' lives and organisations' futures.

  • Membership strategy and planning
  • Engagement and retention programmes 
  • Member journey design
  • Recruitment and renewal campaigns 
  • CRM insight and optimisation
  • Data-led decision making and AI readiness
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Using insight, data and practical frameworks, we strengthen engagement, improve retention and support sustainable growth.

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We helping you get your data foundations right – from CRM structure and data quality to reporting and insight – so you are well positioned to explore AI-enabled insight, automation and personalisation.

Every one of our clients has unique needs that requires a unique service

We work as a strategic partner, combining senior-level thinking with practical delivery.

Our strength lies in connecting marketing, events and membership through insight, ensuring everything we deliver is purposeful, measurable and impactful.

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What our clients say...

Dovetail has been helping us to align our event presence and wider marketing activities for over a year now, and it is hard to fault the professional approach and ease of working with the whole team. All the activities get planned and executed with ease, and post-event follow-up is done promptly.”

Martti Kinkar
CEO
Levira Media Services

Go to case study >

Dovetail has been helping us to align our event presence and wider marketing activities for over a year now, and it is hard to fault the professional approach and ease of working with the whole team. All the activities get planned and executed with ease, and post-event follow-up is done promptly.”

Martti Kinkar
CEO
Levira Media Services

Go to case study >

Dovetail has been helping us to align our event presence and wider marketing activities for over a year now, and it is hard to fault the professional approach and ease of working with the whole team. All the activities get planned and executed with ease, and post-event follow-up is done promptly.”

Martti Kinkar
CEO
Levira Media Services

Go to case study >

Dovetail has been helping us to align our event presence and wider marketing activities for over a year now, and it is hard to fault the professional approach and ease of working with the whole team. All the activities get planned and executed with ease, and post-event follow-up is done promptly.”

Martti Kinkar
CEO
Levira Media Services

Go to case study >

Dovetail has been helping us to align our event presence and wider marketing activities for over a year now, and it is hard to fault the professional approach and ease of working with the whole team. All the activities get planned and executed with ease, and post-event follow-up is done promptly.”

Martti Kinkar
CEO
Levira Media Services

Go to case study >

Corporate Star Awards 18

The Corporate Star Awards creates a competitive and transparent forum for companies to compare and celebrate their ESG improvements and performance.

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Yes! We blog! Have a read of our thoughts and insights

3 min read

A new deal for membership bodies - time to rethink supplier partnerships

After working with countless associations on their digital transformation journeys, I’ve reached a clear conclusion -...
2 min read

Time to rethink membership engagement: tools, training and tailored support

As May draws to a close, I’ve been reflecting on the membership-focused projects and events Dovetail has supported this...
7 min read

Unlocking membership engagement: strategies, metrics, and practical Insights

In an era where associations navigate the ever-shifting landscape of member engagement, the pursuit of meaningful...
9 min read

Breaking through the white noise: How MediaTech marketing is transforming

The online Merriam-Webster dictionary defines white noise as: “A constant background noise. Especially, one that drowns...

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