CASE STUDY | UK TRADE ASSOCIATION

Recruitment delivered alongside a platform move.

20

Organisations joined the new entry tier within months of launch.

SECTOR
UK trade association

SERVICES
Marketing, marketing, data

HOW WE WORKED
Deliver

The challenge

The association needed to grow its membership at the same time as moving to a new membership platform. Either job would stretch a small team. Doing both at once risked recruitment stalling while the systems were in flux.

What we did

  • Planned and ran a membership recruitment campaign, with messaging built around what prospective members value.

  • Supported the move to the new platform so member records came across clean and usable.

  • Linked the two, so the new platform was set up to track and follow up recruitment activity from day one.

Analyse Your Data

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Engagement
Engagement Health Score

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Data
Data Trust Score

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